Pinterest is the social network with the fastest growth rate. Ever. It’s s bulletin board allowing users to “pin” images and videos that they like – and due to the visual appeal of the “pinboards” it’s got an insanely high engagement rate.
So naturally, businesses are trying to figure out how to put this phenomenon to good use, i.e. for building and extending their own brand. Read for my take after the infographics courtesy of Monetate..
Should Your Business Start With Pinterest?
- Consider SEO: Anything that gets pinned from your site has (currently) a do-follow backlink
- If your business and brand has a lot of visuals, it’s almost certainly a good idea… so photographers, recipe developers, foodies are a natural fit for Pinterest. Other good uses are in
architecture, interior design, wedding themed, sports, home improvement/DIY accessories, pets, travel.
Mashable has an excellent cheatsheet on how your business could use Pinterest.