Which Social Network To Focus On?

Should You Use Facebook?

Have you ever wondered which social network you should focus most of your efforts on? Have you ever dreamed of magically zeroing in on your desired target audience? In this article I’ll show you how to extract the best intelligence from a Zintro infographic on the topic of ‘Leveraging Yourself As An Expert By Using Social Media’.

Traffic Is Never FREE

Content Marketing

Despite everything you may have heard, traffic to your website is never free. There’s two ways to get traffic to your site — but among the two, one is clearly the smarter way…

Embedding Engagement In Your Social Media Efforts

embedding engagement in your social media efforts

A lot of businesses ask for help with their social media. The first thing I tell them is “Don’t do it. Unless you’re prepared to do it right.” But fortunately, there’s really only two key ingredients you need to build a loyal and engaged following.

Should Businesses Get Into Pinterest?

Pinterest is the social network with the fastest growth rate. Ever. It’s s bulletin board allowing users to “pin” images and videos that they like – and due to the visual appeal of the “pinboards” it’s got an insanely high engagement rate. So naturally, businesses are trying to figure out how to put this phenomenon to good use, i.e. for building and extending their own brand.

Success Tips You Never Learn in School

Small Business Trends has a great synopsis of some of the most important success skills for an entrepreneur. Call it learning “life skills for entrepreneurs”, something you probably wish you’d learned in college.

Free Stuff For The Office

The May 2008 issue of Inc. Magazine features a bunch of free tools that you may find useful for your business.

Running Over Budget

How do projects run over budget? Or would it be better to say that the project wasn’t priced correctly at the outset?

Mastering Keywords

Proper planning at the outset of a project is a critical success factor – one such facet is keyword research and how it ties into copywriting and search engine optimization.

Content Theft and Plagiarism

The demand for content puts more pressure on website administrators, who may resort to stealing content in order to fill space on their sites

How Much Is Too Much?

How much should you spend to register new domain names? Why would you even bother to spend more than you have to?

The Perfect Newsletter

Anyone should have a newsletter, regardless of what type of site they are running.

Logo and Corporate Identities Don’t Come Cheap

A logo visually represents a company’s values, mission and offerings – so communicating these items requires some serious thinking.

Clients Don’t Get It, Do They?

Who’s at fault when things don’t go as smoothly as they should?

Magic Doesn’t Just Happen By Itself

It takes more than good design and a good team to create successful websites.

Leaders Lead, Managers Manage?

Managers push. Leaders pull. Managers command. Leaders communicate.

When Brainstorming Goes Bad

Fruitless sessions are a clear sign your company isn’t doing it the right way.

Project Management Basics

A thought or two that’ll help you manage your projects better and easier.

Converting Visitors Into Customers

101 simple, surefire techniques that will make a significant difference.

When Disaster Strikes

A stich in time saves nine. True for businesses as well.

Google Checkout

Service competes with ebays PayPal system, with much lower transaction charges.