Everything For a Successful Start Online
Knowing which online marketing activities to focus on is not simple. Every business is unique, yet most folks simply copy the tactics their competitors use.
Work with Bright Launch to discover the online marketing strategies that brings real results!
Topping 2012′s wishlist for many businesses is growing sales and getting more customers.
Yet when it comes to realizing those goals with their online marketing, most entrepreneurs feel left in the dark on what tactics really work in today’s world.
Most of them consider emulating their competitor’s tactics as a first step, but are hesitant to commit further resources on something that may not work. In other cases, business owners are (rightfully so!) wary of an onslaught of online advertising services promising a quick fix to their every problem.
“Almost every company fails in their marketing before they even begin.
They launch the business. They build the product or develop the service. Then, the next thing they think is: We need a website. We need a brochure. We need some ads.
They think tactically instead of strategically. They forget to start with the most important questions.”
James Connor
Far too many small business owners assume that they simply can’t afford not to play in social media. They see all their competitors show off their Twitter, Facebook and LinkedIn pages, and feel obliged to keep up with the Joneses.
The easy fix would be to pay social media consultants to “increase Twitter followers by x amount” or “get to x followers” – without recognizing that how many followers you have is entirely irrelevant.
Why do I say entirely irrelevant?
Consider this: How does having those specific followers or fans achieve your primary business goals?
If your primary goals are more sales and more clients – something tangible that will keep your business in business –- then your focus should be on finding and interacting with followers who are interested in what you have to offer — not some arbitrary number of social media followers.
So rather than aimlessly flailing around with the marketing tactic du jour, entrepreneurs would be far better served by
That’s exactly the process that we use to ensure that your marketing efforts give you the greatest bang for your buck.
Need to shape up your brand positioning or product/service focus? Overwhelmed by all the new marketing channels? Want to focus on the tactics that work for your business?
Contact us to set up a free consultation – helping you understand how Bright Launch could help grow your business and bottom line.
“There are few people that have the insight to understand the online communication needs of businesses and organizations and can successfully convert these requirements into actionable items for technology implementers.
Uli and his team at Bright Launch do this every day. His ability to create a trusted bridge between internal stakeholders and outside copywriters/designers/coders helps his clients successfully move from ideas to action.
If your organization needs help building a strategic online engagement plan, or simply needs a 30,000 foot view of the right options for your needs, Uli is the person you need to speak with.”
Moe Mahanna
Mahanna Business Coaching